Positioning written in your customers' words.
I interview your customers and turn what they actually say into positioning, website copy, sales language, and case studies your team can use.
Currently available for new engagements starting June 2026.
What I do
I talk to your customers. The ones who bought, the ones who almost bought, the ones who left. I ask them what problem they were trying to solve, why they picked you, and what almost made them pick someone else.
Then I turn what they tell me into the things your team needs to do their jobs: a positioning document, copy for the homepage and product pages, sales language for your reps, and three to five approved customer case studies you can put on the site and in a deck.
I've run marketing as CMO and run the company as COO. That means the assets I ship are built for actual use — a VP of Sales can pick up the sales language, a CEO can pick up the board narrative, the website copy doesn't need another pass by someone else.
Signature offer
I run a structured customer interview program — wins, losses, executives, the front line — then turn it into a positioning document, website copy, sales talk tracks, and three customer case studies. You walk away with finished assets your team can put to work, not a framework they have to translate.
Deliverables
Optional add-ons
Takes the positioning and turns it into a working website. For teams who have the strategy but need someone to run the launch — or have the designer and developer in place and need the person sitting between them keeping the copy and the architecture honest to what your customers said.
I interview your customers, draft the case studies, and walk them through your client's approval process. You end up with three to five finished case studies your sales team can put in a deck and your website can publish. For teams sitting on strong customer stories that have never made it onto the site or into a sales conversation.
When the positioning work is done, some clients bring me back as interim Head of Marketing to run the launch.
Selected work
JMARK
Case study
Led a customer-led repositioning and website strategy engagement across discovery, messaging, proof, and launch execution.
We'd grown past our positioning and we knew it — the website read like every other MSP and our reps couldn't explain why our customers actually stayed. What I didn't expect was how much of the answer would come from our customers directly. Jennifer did seventeen interviews — wins, losses, long-timers — and handed us back the sentences our sales team had been trying to find for two years. We launched the new site and the inbound conversations shifted almost immediately. We stopped having to educate prospects on why we weren't a commodity.
Crescendo
Six-month interim Head of Marketing engagement leading go-to-market strategy for Crescendo's $50M funding announcement and acquisition of PartnerHero, a 3,000-person BPO.
Functionly
Five-month interim Head of Marketing engagement operating as a full-stack marketer against a minimal team — shipped new positioning, website messaging, case studies, and foundational funnel programs.
We had a product and a funding round and nothing in between that explained what we actually did. Jennifer came in as interim head of marketing, did the customer work first, then rebuilt the site and stood up the funnel. By the time she left, we had a story we could repeat without improvising, and our pipeline finally reflected who the product was actually for.
Best fit
Good fit
Probably not a fit
About
Jennifer Tyson has spent two decades inside product and marketing teams in the San Francisco Bay Area — first at Apple, then at HappyCo, now running the customer-led sprint for B2B SaaS companies.
She spent nearly a decade at HappyCo, joining as VP Marketing, building the marketing function from scratch, and being promoted through VP Customer Experience to COO and CMO. Revenue grew 750% over that run; she helped close the $52M Series B at 20× ARR and integrated two acquisitions.
Before HappyCo, she spent nearly a decade at Apple in product marketing — including shipping iCloud 1.0, which acquired 45 million users in its first thirty days and reached 300 million monthly actives within eighteen months.
Her academic background is in literature and creative writing from UC Santa Cruz, with an MBA from Dominican University of California.
I run this sprint because I've sat on the buyer's side of positioning work that was built from internal assumptions instead of customer truth. I know what that costs in sales cycles, wasted launches, and engineering time on the wrong roadmap. The engagement I run now is what I'd have wanted from a consultant in those years.
If your company sounds less sharp than it actually is, this is the call.
Thirty minutes. Bring one positioning question you can't answer from inside your company. You'll leave with a direct answer and the two or three things I'd change about your positioning today, whether or not you hire me.
Or email jennifer_tyson@me.com directly.